Co-designing game solutions for hybrid urban spaces. How game elements can improve people experience with the mobility services

Digital technologies integrated in the physical spaces enable new practices that open new possible interactions between people and the urban public spaces. These emerging hybrid spaces might have a crucial role in the processes aiming at having a more satisfying urban life. Mobility is a field strongly impacted by hybrid urban spaces and this should be considered in order to improve the quality of life in cities. In this paper the authors, starting from the concept of Mobility as a Service (MaaS), show as game elements applied in different moments of the travel experience and disseminated in different elements of these hybrid spaces can enhance the interaction between people and mobility services. An example of this assumption is shown, by presenting the outcome of a co-design session, during which a game solution aiming at improving the people experience with the mobility services is identified.